20 Watts

In the tradition of rather cool commercials you don’t actually flick off when they pop up on your screen, it is pretty safe to say Converse has developed a good track record of bringing remotely good musicians together for fun mini projects. “My Drive Thru,” dating back about a year, is a funky mash-up between N.E.R.D, Julian Casablancas, and Santigold, marking the brand’s Century celebration.

The song, produced by Pharrell, is accompanied by a music video (above) featuring the three artists in their best “cutouts.”  While this video is a fun view, it was only a start of the campaign that included indie favorites such as Kid Sister, YACHT, Bradford Cox, members of Gallows, The Fiery Furnaces, Does It Offend You, Yeah?, and Care Bears on Fire, all endorsing the iconic brand.

– Irina Dvalidze, Multimedia Editor