20 Watts

Emerging Artist: The Tough Alliance by Trevor Kiv
October 22, 2008, 5:26 am
Filed under: Emerging Artists | Tags: ,

hott traxxx: First Class Riot

Word has it that in the Nordic urban landscape of Gothenburg, Sweden the sun typically only lights up the sky for an average of 7 hours a day in the winter months. That might cause one to assume the music of Gothenburg natives THE TOUGH ALLIANCE to adequately reflect the dreary, dark despondence of the backdrop from which it emerged; however TTA burst and bubble with a radiance that can illuminate even the bleakest of those blustery winter days. These infectious foreign boys are just now starting to gain their deserved recognition, as they filter like gold though the interminable cesspool that is the American indie scene; yet they have been Europe’s best-kept pop secret since their enthralling ’07 release: A New Chance. Fusing enchanting electronic sounds with blissful organic melodies and rhythms, TTA will quickly convince you that they’re your favorite pop band that you haven’t yet heard.

– Trevor Kiviat

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