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Editor’s Pick #279: Quality Super Bowl Commercials by elizabethvogt

So, in case you were in the dark about it, Super Bowl XLIV is kicking off tonight–terrible pun I apologize, it’s been a long week. It’s no secret that those not rooting for either the Saints or the Colts will most likely be tuning in to CBS tonight for one reason: the world-famous commercials. While this year’s line-up isn’t looking too exciting, I have to admit the commercials last year were priceless, featuring talking babies and the world’s shortest commercial.

It took me by surprise, however, when a certain Pepsi commercial came on–probably immediately after a testosterone-fueled Bud Light ad. The commercial presented various video clips from the 1970’s and related each clip with those of the 21st century. The best part? Actual concert footage of both Bob Dylan and Black Eyed PeasWill.I.Am with Dylan’s “Forever Young” playing in the background. With a tagline of “Every Generation Refreshes The World,” this commercial is actually quite refreshing in itself. Hopefully, this trend will be followed for many years to come.

–Elizabeth Vogt, Assistant Front of Book Editor

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