Moriarty had attempted to found a similar group a few years ago – the Arts for Animals and Conservation, or A.A.C. Her goal then was to sing, raise money and donate it to causes focusing on animals and the environment. After nothing came of her plan, she turned her efforts toward the creation of PIE. She pointed to other non-profits like Music for Change and Art for Change as the greatest influences for her organization.
Part of PIE’s appeal is the universality of its two main pillars – music and charity – Moriarty said.
“If you go up to somebody and ask him or her if they like any kind of music or art, you’re not going to get one to say, ‘No,’” she said.
Ryan Whitman, a sophomore music industry major, was in close contact with Moriarty while PIE was in its infant stages. Moriarty eventually asked him to become the organization’s vice president. They are currently the only two staff members, but have talked about adding a secretary and an advertising or public relations position.
PIE’s Web site, http://www.everybodylovespie.org, was also Moriarty’s handiwork and launched on Feb. 17.
PIE focuses on a different charity each year and has sponsored three shows thus far – one in Moriarty’s hometown of
Madison, New Jersey and two around the SU campus. The first at SU did not bring very much money, she said – only about $100 ($80 after she paid the sound technician). The second show, in New Jersey,
garnered $650 for The Breast Cancer Research Foundation.
One lesson Moriarty learned between shows is that she had to get PIE to become a recognizable brand, a name that students and venue owners could trust. People are skeptical and need to have a particularly trusting relationship with charities to contribute to them, she said.
“People are like, ‘Where’s my money going? What’s being accomplished here?’” she said. “And I know that. You see the little can on the counter and you’re like, ‘I’m not giving my money to that. I don’t know where that’s going. And that’s a really hard barrier to break through.’”
The organization had its biggest success at its Jan. 29 Haiti benefit – a concert set up in response to the Haiti earthquake – a magnitude 7.0 that occurred on Tuesday, Jan. 12 and affected an estimated three million people, with between 217,000 and 230,000 people dead, around 300,000 injured and about 1,000,000 homeless. The concert, which was put together in just two weeks, boasted around 200 attendants and took in $1000 after all expenses.
“A little hope was restored for the Haiti benefit,” Moriarty said. “They gave up their Friday night, they gave up their five dollars to go out drinking and partying, to come help out a great cause, and that shed a lot of light on what kind of students we have.”
But Moriarty said she founded PIE also because of her current opinions on
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