20 Watts


Editor’s Pick #254: Cool Shirts and Clear Consciences by Isabel Alcantara

The Yellow Bird Project

Was your New Year’s resolution to be more involved in charities and community service? Yeah, mine wasn’t either. But, on a quest to find new and awesome tees to wear for this new decade, I came across The Yellow Bird Project. The YBP is a non-profit operating from Montreal, with a three-fold mission: 1) to raise money for various charities through the sales of their totally kick-ass t-shirts, 2) to raise the public’s awareness of certain charities through the endorsement of indie rock artists, and 3) to raise the profile of artists they like. Now, before you yawn so wide that you pass out, keep in mind that these t-shirts (which you can buy to support whichever charity the tee happens to represent) are designed by the indie artists which they endorse. Cool, right?

The YBP was started in 2006 and its first contributing artists was the one and only Devendra Banhart. Now, four years later, the organization has grown and has the support of artists like, Metric, Grizzly Bear, Bloc Party, Ra Ra Riot, Of Montreal and Rilo Kiley, among others. Plus, if you (like me) are awaiting the arrival of your t-shirt designed by The National, which also happens to support Safe Space, you can play the local YBP game: Color Me Indie, for a chance to win an Indie Rock Coloring Book. What’s cooler than that? My new t-shirt. That’s what.

— Isabel Alcantara, Photo Editor

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20 Watts Issue 19 | November 2009 by 20watts

Q&A

Artists in the Issue

Lo-Fi

Pop Art

The Ithaca Sound

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Playlist copy